We just wanted to share with you that we are really excited about, and look forward to the release of a new documentary, which premiered in Cannes this year – ‘The True Cost’.
It sounds like an interesting and enlightening enquiry into the world of the garment industry. The film director, Andrew Morgan believes there is now greater awareness and openness towards learning the truth about the true cost of our insatiable desire for a new outfit: “I think we’ve left people ignorant for a long time”, he says. Morgan, along with his executive producer Livia Firth, thinks that more knowledge about the issues surrounding the production of clothing can impact our buying habits, which, in turn, will force fashion brands to adjust to the changing consumer demands, making the world a better place.
“I think the situation today is so messed up that we’re all in it in some way,” said Firth. “We’ve been brainwashed to think that we have to consume at such a fast pace. But as consumers, we need to realise how powerful we are. Every time we buy something, we actually vote, and if the brand still wants a business that is profitable in 15 to 20 years, they have to address the environmental impact and the social injustice. Because it’s only going to get worse.”
We do hope this film reaches as many people as possible, helping us to realise what difference our everyday buying choices can make.
The documentary scheduled to be released on the 29th of May, and we can’t wait to watch it.
Irina & Marina